Re-engagement campaigns
Email re-engagement campaigns are a bit like properly cleaning out the fridge. It’s not a job you do very often, but when you do, your first thought is nearly always, “Why didn’t I do this sooner?”.
Prices start at £1,500
You can have all the lead magnets or subscribers in the world, but if you’re not regularly trying to win back subscribers who aren’t as active as they used to be, you’re guaranteed to be missing out on ROI.
What is an email re-engagement campaign?
Email re-engagement campaigns usually consist of 1-2 emails to a highly targeted segment of your email list: people who are slowly engaging with your emails less and less. The goal of a re-engagement campaign is to win back as many of these people as you can, prompt those no longer interested in unsubscribing, and archive the rest who did nothing.
Why run a re-engagement campaign?
Clean Up Your Act: Hanging on to inactive subscribers can harm your email deliverability over time, so it’s always better to run a campaign like this once or twice a year.
Boost Your Open Rates: Understanding what works (and what doesn't) is key. A re-engagement campaign can help you analyse past campaigns and make data-driven decisions.
Stay Compliant: Data regulations are getting stricter by the day. Audits help you ensure you're in compliance with laws like GDPR and CAN-SPAM.
Project deliverables:
Virtual planning session
Campaign brief
Segmentation building in your email platform
Copywriting of 2 emails
Video training to help you clean your email data post-campaign
“You went above and beyond what I expected and I can’t think of anything you could have done to improve. I seriously appreciate you.”
Why choose me?
I’ve worked in email marketing for nearly a decade, helping purpose-driven organisations combine data, automation and storytelling to grow their email lists, income and ultimately a community of loyal customers and donors.
Book a free 30 minute email consultation 👇
