The Experience Edit is a monthly check-in for people who want to stop second-guessing their marketing, and start using it to actually get people to do stuff in the real world.
The newsletter for marketers who want their content to actually drive action — not just fill a calendar.
Subscribe to get smart, practical ideas on how to make your marketing matter. ⚡️
You’ll like it if…
You’re in-house and wearing too many hats, and optimise marketing strategy keeps falling off your to-do list.
You want to sell more or raise more without feeling like a pushy salesperson.
You’re tired of vague advice and want practical ways to join the dots between content, email, and the customer journey.
You’re trying to build community or grow loyalty, but not rely solely on social media to do it.
You like your insights with a side of honesty, humour, and “oh god yes, that’s exactly what I’ve been thinking.”
Before subscribing…
You’re guessing what content to prioritise — and worried it’s not landing.
You’re stuck in reactive mode, chasing deadlines instead of shaping strategy.
Email is on your list… but always ends up at the bottom.
You know what you don’t want your marketing to feel like — but you’re not sure how to fix it.
You feel like you’re doing a lot, but unsure what’s actually moving the needle.
After subscribing…
You get smart, practical ideas to improve your email and content strategy — without overwhelm.
You feel clearer on what to focus on (and what to drop).
You learn how to map and fix the gaps in your supporter or customer journey.
You find your own tone, instead of following “best practice” that doesn’t fit.
You finally feel like the grown-up in the room when it comes to marketing decisions.