Email journey audit

A focused, expert-led review of one key email journey

Investment: £1,500

Right now, inboxes are crowded and attention spans are short. Your emails aren’t just competing with other brands; they’re up against fatigue, distractions, and people’s overloaded brains.

And you ask your emails to do a lot: educate, persuade, convert, nurture. It’s big work.

But reviewing that work (properly) takes time your team either doesn’t have, or you’re too close to spot what’s missing.

→ You know exactly which emails are pulling their weight and which need a rewrite

→ You’ve tightened your sequence so that each send builds momentum, not confusion

→  In less time than it takes to chase yet another round of sign-off, you’ll be the one who made the journey work harder and quietly unlock more ROI — without more budget, headcount, or hassle. Just sharper thinking, seen and valued.

Imagine this:

Email journeys generate up to 30× more revenue per recipient than one-off campaigns. But only when they're regularly reviewed and refined.

That’s where the email journey audit comes in.

It’s a bespoke, behaviour-led review with a marketing journey consultancy that’s helped organisations across industries turn journeys into emails people actually like and that generate income. 

  1. Sign up and receive your invoice and book your calls

  2. Get access to your upload portal

  3. Submit your materials

  4. Call one: Journey review and goal-setting

  5. We write the audit

  6. Call two: Report run-through and Q&A

⚡️⚡️ All audits are completed within 2 weeks of your kick-off call.

Here’s how it works:

This is for you if:

  • You’ve built a journey that used to perform, but now it’s showing signs of fatigue

  • You’re preparing for a big launch or appeal and want to tighten your comms first

  • You want clarity on what to keep, what to improve, and what to ditch

  • You know email matters, but you want an expert strategic journey marketer to review your work

  • A 45-minute kick-off call to explore your audience, goals and journey context

  • A written audit report covering structure, copy, timing, and performance

  • A 45-minute run-through call to walk you through the findings with a bit of time for general email Q&A

What you get

Actually useful

Actually useful

One of our values is that everything we create for clients must be useful. No musty reports or strategies that sit in drives. To help us do that, we apply journey mapping principles, behavioural insights, and experience across purpose-led brands to give you feedback you can trust and act on quickly.

What we need from you…

Once booked, you’ll get access to your own Maybe Later portal. From there, you’ll upload:

  • A PDF or doc with the 10 emails in your journey

  • A screenshot or outline of the flow (automated or manual, doesn’t matter)

  • Email performance data (or top-level results if it was a campaign)

  • Your open/click/unsubscribe benchmarks, if you have them

All materials must be provided at least 4 working days before your kick-off call.

Investment:

£1,500

Includes both calls, a tailored audit report, and a detailed review of up to 10 emails.

Small charity? Let us know in the booking form if you’d prefer to pay in two monthly instalments. We’ll always do our best to make it work.

Why Maybe Later

Why Maybe Later

We’re an indie consultancy who specialises in journey mapping, customer engagement, and strategic marketing.

We bring:

  • A cross-sector view of what works—and what’s holding teams back

  • Real-world experience helping teams scale what’s working and fix what’s not

  • Thoughtful, honest feedback rooted in purpose, performance, and audience needs

You’ll walk away with:

  • Clear priorities for what to keep, tweak or rebuild

  • A plan that matches your goals and capacity

  • A confident first step toward long-term improvement

Kathy Corbishley , Digital Marketing Manager, Sense

“You'll see the value and learn so much. It's the reset you didn't know you needed! Everything Alex has provided has been so useful to us.”

Is an email journey audit right for you?

    • Already have a journey live and want to get more value from it

    • Know who your audience is and what you want them to do

    • Are prepping for an upcoming appeal or launch and don’t want existing comms to hold you back

    • Have performance data (even if it’s basic) and are ready to improve what’s there

    • Want a marketing journey partner that’s helped clients generate £10,000s in revenue on your team to speed up your decision-making

    • You don’t have any journey or campaign in place yet

    • You expect the audit alone to drive results without a plan to implement changes

    • You have a slick strategic review process and understand how every channel fits together

Don’t let another quarter go by with a journey that isn’t pulling its weight.

If you’ve been meaning to review your emails, or you’ve got a big campaign coming up, this is the fastest way to sharpen your strategy, improve performance, and move forward with confidence.