Workshops and training

Our workshops and training sessions help you see email through your audience’s eyes — and design journeys that feel joined up, not jumbled.

Book a discovery call

Whether you’re mapping the bigger picture or developing your team’s day-to-day skills, every session combines CX thinking with email marketing know-how to make your communications more connected, more human, and more effective.

Why teams choose Maybe Later workshops

Email feels disjointed.
Fundraising, marketing, digital, and comms all have their own goals. We help you find the shared journey underneath it all — so everyone pulls in the same direction.

You want practical change, not another strategy that sits in a folder.
Everything we teach can be used immediately — with templates, checklists, and frameworks your team will actually use.

You’ve got the tools, but not the framework.
We’ll show you how to plan, write, and analyse email with confidence, using data and customer insight to drive every decision.

All of our workshops are tweaked so that they’re the perfect fit for your exisitng team structure, capacity and goals. However, as a starting point, these are the most areas we cover

  • Your newsletter isn’t just an update — it’s the heartbeat of your email programme.
    This session helps you step back and see the bigger picture: what your newsletter is for, who it serves, and how it fits into your wider supporter or customer journey.

    Together, we’ll audit your current format, segment strategy, and content balance to uncover what’s working — and what’s not. Then we’ll co-create a clear plan to make your newsletter the most valuable touchpoint in your marketing mix.

    You’ll leave with:

    • A defined purpose and success metric for your newsletter

    • A refreshed structure and content strategy

    • A plan to segment, personalise, and grow your audience

    • Clarity on how to link your newsletter to wider journeys and goals

  • Tired of campaigns that feel rushed, reactive, or repetitive? This hands-on workshop helps you design campaigns that connect emotionally and strategically — built on audience insight, timing, and clear objectives.

    We’ll explore your campaign calendar, identify key opportunities, and create a repeatable planning framework your team can use all year round.

    You’ll leave with:

    • A campaign blueprint that balances brand, story, and action

    • A practical template to plan and brief future campaigns

    • Clarity on what to measure — and how to turn results into learning

    • Better coordination between teams, from content to fundraising or sales

  • Get more out of Mailchimp — without feeling overwhelmed.

    We’ll tailor this session to your team’s experience, covering everything from the essentials to advanced features. Learn how to use automations, audience segmentation, testing, and reporting to create more efficient, effective email marketing.

    You’ll learn how to:

    • Design and automate journeys that nurture your audience

    • Use groups, tags, and segments for smarter targeting

    • Read reports that reveal what’s really working

    • Confidently build campaigns that look great and perform even better

    You’ll leave with:

    • A clearer understanding of your Mailchimp setup

    • Practical tips to streamline your workflow

    • Templates and checklists to support everyday use

    • Renewed confidence to manage campaigns and automations independently

  • Email is just one part of your customer experience — and this session helps you connect them all.

    In this collaborative workshop, we’ll bring together people from across your organisation (marketing, fundraising, digital, delivery) to map the full supporter or customer journey. Using our ALIGN Framework, we’ll reveal friction points, missed opportunities, and areas to improve flow and consistency.

    You’ll leave with:

    • A visual map of your audience journey from first contact to lasting loyalty

    • Shared understanding across departments

    • Quick-win improvements for retention, engagement, and income

    • Clear priorities for future automations, campaigns, and data use

Why teams love our workshops

💡 They connect the dots.

Every workshop links back to the customer or supporter journey.

🤝 They build confidence.

You don’t just learn what to do — you understand why.

⚙️ They create lasting change.

You’ll leave with frameworks and tools your team will use long after the session ends.

Ready to bring strategy, creativity, and confidence to your email marketing?

Get in touch to co-design a workshop that fits your team, your goals, and your audience.

So before you book me, have a listen.

Here you’ll find a mix of podcasts, webinars and interviews I’ve joined over the years. You’ll get a feel for how I think (and talk) about email, customer journeys and getting teams unstuck.

If you like conversational, practical, and zero-jargon delivery — you’ll probably like working with me.


If not, that’s okay too. Better to find out now than halfway through a workshop. 😅

Let’s be honest — there’s nothing worse than sitting through a talk or workshop led by someone whose voice you can’t stand.

Working with Alex at Maybe Later has been genuinely transformational for how effective our marketing is.

Our marketing is now a wheel that turns people towards inquiring about our services. We’re in control of how quickly that wheel turns, so that if we have quieter months, we can change our marketing to get more enquiries and, in busier months, keep people warm until we have capacity.

It's really exciting to be able to predict what's going to land and what's going to create customer action. Working with Alex is the best investment we’ve made at Fireside Fundraising.

Andy King, Fireside Fundraising

What Clients are Saying

The Experience Edit.

Expect no-nonsense advice every other week on marketing, automation, and experience design—so you can focus on what matters: keeping customers and supporters happy and coming back.

📩 Sign up to get smarter about customer journeys

* indicates required