Email marketing for charity teams who want clarity, not chaos
A better way to keep supporters engaged and connected over time
You’re juggling appeals, newsletters, stewardship emails, social campaigns and data clean-up — and you’re still left wondering what’s actually working.
Are donors sticking around? Are people getting the right messages at the right time? Is email helping your wider fundraising and engagement work, or just adding more noise?
If that feels familiar, you’re not alone.
This isn’t about building “perfect” journeys or sending more emails. It’s about creating the clarity, structure and confidence you need to make better decisions — and to feel more in control of your communications.
In many charities, email ends up sitting in the middle of everything.
Fundraising wants one thing. Comms wants another. Service teams need updates shared. Senior leaders want results. And the email programme becomes a place where requests land, rather than a strategic tool that supports the bigger picture.
Without a clear strategy behind it, email becomes reactive. Campaigns are rushed. Newsletters feel awkward. Data exists, but it’s hard to trust or use confidently.
Email isn’t meant to feel like this.
Why email often feels harder than it should
Ways we work with charity teams
We don’t offer a long list of services because most charities don’t need “more things”. They need clarity at the right moment, and support that reflects the reality of their team, data and capacity.
All our work is bespoke, but it usually starts in one of these places.
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For when you need clarity before you make changes
This is the right starting point when email feels underpowered, messy, or hard to explain internally.
We review your email platform, audiences, tagging, automations and journeys, and bring it together into a clear picture of what’s happening and where value is being lost. You’ll get a prioritised roadmap that shows what’s worth fixing now, what can wait, and what isn’t worth touching.
This is a diagnostic specifically designed to reduce risk before you invest more time, budget or energy.
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For when teams need alignment and a shared view.
When different teams have different ideas about what email is for, progress stalls.
In a facilitated workshop, we map a key email journey together — from first contact through to longer-term engagement — so fundraising, comms and digital teams are aligned on what matters at each stage.
The outcome isn’t a theoretical diagram. It’s a practical journey map that makes decisions easier and gives teams confidence about what to send, when, and why.
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For when email assumptions need replacing with evidence.
This programme is designed for charities with email volume, internal complexity, or pressure to “prove” what’s working.
Over a defined period (usually 3-4 months) , we help you test email assumptions, analyse behaviour, and use evidence to guide decisions.
Monthly data reviews turn insight into action — and into language you can confidently use with senior leaders or trustees.
This is where email stops being something you report on and starts being something you learn from.
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For when teams want continued strategic support once the foundations are in place.
This can include sense-checking plans, prioritising next steps, supporting internal decision-making, or building confidence through focused training. It’s designed to be contained, intentional and genuinely useful — not an open-ended retainer that creates dependency.
Choosing the right starting point
There’s no default path and no pressure to “do it all”.
Most charity teams start with an audit or a mapping workshop. From there, we’ll help you decide what’s genuinely useful next — based on your goals, capacity and internal reality, not a pre-set package.
If it’s not the right fit, we’ll tell you.
What tends to change when we work together
Charity teams often come to us feeling stretched and unsure, even when they’re doing good work.
What changes isn’t just performance. Teams gain clarity about what email is for, confidence in their decisions, and a shared understanding across fundraising, comms and digital teams.
Email stops feeling like a constant source of pressure, and starts working as part of a joined-up supporter experience.
What people say
“We came for a welcome journey and ended up changing how we think about email altogether.”
— National Health Charity
“You'll see the value and learn so much. It's the reset you didn't know you needed! Everything Alex has provided has been so useful to us.”
— Sense
Next steps
Most charity teams start with a short, no-pressure conversation.
We’ll talk about what’s working, what feels unclear, and what decisions you’re facing next. If it feels like a good fit, we’ll shape a plan together that makes sense for your team and your capacity.
→ [Book a free 20-minute intro call]
→ [Or check out our transparent pricing]
We work with charities across the UK and beyond, supporting fundraising and comms teams to build email programmes that feel clearer, calmer and more effective.
Starting internal conversations about email?
We’ve created clear, shareable guides explaining our approach, services, and the value of treating email as a long-term programme — designed to be shared with decision-makers.