Email marketing & supporter journeys for small & medium charities
You came for a new journey. You walked away with a whole new confidence in email.
Struggling to keep supporters engaged after they first show up?
You’re not alone. Most small charity teams are spinning a dozen plates — campaign appeals, newsletters, stewardship, social, data clean-up — and still wondering:
“Are we doing enough with email?”
“Why do people donate once and disappear?”
“Is our welcome journey even working?”
Here’s how one fundraiser put it:
“We were sending rushed, unstrategic emails. It was just this last-minute dash… and everyone got the same newsletter — it didn’t feel right.”
If that sounds familiar, we can help.
This isn’t about building “perfect” journeys or sending more emails.
It’s about giving you the tools, structure, and confidence to send better emails — the kind that supporters actually open, connect with, and act on.
Because when your supporter journey is rooted in what people need to hear, not just what you want to say, you raise more, retain more, and feel more in control of your comms.
We help charity teams turn email from a chore into a powerful tool for donor retention and stewardship.
What People Are Saying
“We came for a welcome journey and ended up changing how we think about email altogether.”
— National Health Charity
“You'll see the value and learn so much. It's the reset you didn't know you needed! Everything Alex has provided has been so useful to us.”
— Sense
How we help
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et a fresh, expert perspective on your supporter emails.
We’ll review up to 10 emails from one journey or campaign and give you:
Clear, actionable recommendations
A tidy-up of structure, tone, and flow
Advice on timing, segmentation, and strategy
A follow-up call to talk it all through
“It felt like a sense-check, tidy-up and roadmap — all in one.”
£1,500.
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Clarify what you’re sending, why you’re sending it, and how it all fits together — so your emails feel like part of a journey, not a panic-send.
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Map the experience from first contact to long-term loyalty, so you can build trust with supporters over time — not just around campaigns.
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Make the most of what you’ve got — Mailchimp, Beacon, CRM tags, automations — without overcomplicating things.
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Build your team’s confidence with email marketing and supporter stewardship training. Every workshop and training session is bespoke so it aligns with your strategy and team’s learning styles.
What changes when we work together?
You go from:
Rushed emails to ➡️ responsive, intentional journeys
“Everyone gets the same thing” to ➡️ smart segmentation and personalisation
Firefighting to ➡️ forward planning
“Hope this works” to ➡️ real confidence in your communications
What’s next?
Most clients start with a quick, no-pressure chat.
We’ll ask what’s working, what’s not, and what you’re trying to change — and if it’s a fit, we’ll shape a plan together.
→ [Book a free 20-minute intro call]
→ [Or check out our transparent pricing]
We have clients in the UK, Europe and Canada, and love working across the globe, virtual or in-person.
Common FAQs
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A supporter journey maps the steps someone takes from first contact with your charity (like signing a petition or making a donation) to becoming a long-term advocate. It helps you send the right message, at the right time, in the right tone.
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Email is one of the most effective ways to keep supporters engaged. With the right messages and timing, you can build trust, encourage repeat giving, and show impact — all of which make people more likely to stay connected and give again.
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Nope. We work with whatever you’re already using — Mailchimp, Beacon, Dynamics, or something else — and help you get more out of it without adding new tools unless needed.
We have an incredible freelance team of platform experts we can lean on
“We’ve got this amazing journey now. But the biggest thing is… we feel confident. We think before we send. We plan ahead. We own it.”
- client love 🥹
That’s what we want for every client.