Email marketing and newsletter strategy for consultancies

We help purpose-driven consultancies create newsletters and email strategies that win clients and feel good to run.

For most indie consultancies, client delivery always wins.

Client work takes priority, and your own marketing keeps slipping.

That’s when email starts to feel:

  • Stale (you’re talking to the same people over and over).

  • Reactive (a last-minute dash to “throw something together”).

  • Underused (tools like Hubspot or Mailchimp feel intimidating).

You know email could do more for your growth — but it doesn’t feel like you have the time or clarity to make it work.

We help consultancies turn “should do more with email” into clear, confident action.

That might mean:

  • A newsletter content strategy that keeps you visible without draining time.

  • A nurture sequence that warms up prospects and makes sales conversations easier.

  • A practical roadmap for email that supports your business growth — not one more thing on the to-do list.

WHAT CHANGES

WHAT CHANGES

Consultancies we’ve worked with have:

  • Turned circular marketing debates into a 13-week newsletter campaign that generated consistent leads.

  • Pivoted their messaging to a new audience with confidence, using email to bridge the transition.

  • Stopped “throwing things at the wall” and built seasonal strategies that sustain visibility.

The biggest shift? Teams who once second-guessed every send now feel confident — and even love using email.

How we help

  • et a fresh, expert perspective on your supporter emails.

    We’ll review up to 10 emails from one journey or campaign and give you:

    • Clear, actionable recommendations

    • A tidy-up of structure, tone, and flow

    • Advice on timing, segmentation, and strategy

    • A follow-up call to talk it all through

    “It felt like a sense-check, tidy-up and roadmap — all in one.”

    £1,500.

    Find out more

  • Clarify what you’re sending, why you’re sending it, and how it all fits together — so your emails feel like part of a journey, not a panic-send.

    Find out more

  • Map the experience from first contact to long-term loyalty, so you can build trust with clients over time — not just during peak sales periods

  • Make the most of what you’ve got without overcomplicating things. We help businesses align their marketing tech stacks.

  • Build your team’s (or your own!) confidence with email marketing and customer journey thinking. We work side by side with you to make strategy stick.

  1. We understand both worlds: the non-profit sector you serve, and the pressures of running a consultancy.

  2. Clients describe our approach as calm, human, and confidence-building. Instead of handing you a strategy that gathers dust, we make sure it feels doable — and gets used.

Why us ✨

Ready to make email marketing something you and your team actually love?

Start with a quick, no-pressure chat.

We’ll ask what’s working, what’s not, and what you’re trying to change — and if it’s a fit, we’ll shape a plan together.

→ [Book a free 20-minute intro call]
→ [Or check out our transparent pricing]

We have clients in the UK, Europe and Canada, and love working across the globe, virtual or in-person.

What’s next?

Common FAQs

  • A good consultancy newsletter isn’t about cramming in everything you’ve been working on. It should position your expertise, share useful insights, and show prospective non-profit clients that you understand their world.

    The best newsletters have a clear content strategy: one focused theme per send, a mix of practical value and thought leadership, and a call to action that makes the next step obvious. Done right, your newsletter becomes a steady pipeline builder, not just a “nice-to-have.”

  • Not at all. A small, engaged list will always outperform a big, messy one. We’ve helped teams cut 30+ fragmented lists down to one master list and re-engage a few thousand dormant subscribers — which instantly generated more money and improved results.

    Whether you have 300 contacts or 30,000, what matters most is the quality of your list and the journeys you build to nurture them.

  • Success depends on your goals — and that’s where many teams go wrong. Too often, email marketing gets judged only on open rates or click rates. Those numbers are useful, but they don’t tell the whole story.

    For consultancies, success could look like:

    • More demo bookings or client calls

    • Stronger engagement with newsletters

    • Shorter sales cycles and higher conversion rates

    We start every project by asking what does success look like for you? Then we track the right mix of metrics: list health, engagement, income, and team confidence. Because at the end of the day, the real measure of success is simple: are your emails helping you raise more money, win more clients, and feel more confident pressing send?

“We’ve got this amazing journey now. But the biggest thing is… we feel confident. We think before we send. We plan ahead. We own it.”

- client love 🥹

That’s what we want for every client.