The Email Debrief
A calm, collective look at what actually happened in your year-end appeal.
Year-end is chaotic.
You’re writing, testing, sending, refreshing, tweaking… and then collapsing into the festive break with a brain full of subject lines.
By the end of January, the dust has finally settled — which makes it the perfect moment to pause and look at what your email data is really telling you.
That’s exactly why we’re hosting The Email Debrief.
A free, practical working session where you can sit down with other fundraisers and comms folk, open your dashboards, and make sense of what happened.
What you’ll get from the session
This isn’t a webinar.
It’s a co-working 75 mins designed to give you space, structure, and a supportive group to work alongside.
Together, we’ll look at:
What actually performed well (beyond vanity metrics)
Where audiences dropped off — and why
Subject lines, CTAs and segmentation that moved the needle
What to repeat, what to tweak, and what to stop doing
A handful of clear test ideas for your next campaign
This session is for anyone in a charity comms, digital or fundraising role who:
Wants to learn from their year-end results
Doesn’t always get time to sit and review the data properly
Appreciates a calm, collaborative space to work things through
Likes the idea of accountability without pressure
No data expertise required.
Bring your reports, your questions, or your “I’m not sure what this metric means” energy — all welcome.
Who it’s for
“Why is this free? What’s the catch?”
There’s no catch. There’s no sales pitch.
Charities do incredible work, often with limited time, tiny teams, and ambitious targets.
Year-end is one of the biggest campaigns of the year, but too many teams move on before capturing what actually worked.
This is my small way of giving you space to breathe, reflect, and take smarter decisions into 2026.
