ALIGN: The Journey Mapping Method
Think in journeys—not just campaigns.
A free 11-part email course over 5 weeks to help service-based businesses spot what’s working, fix what’s quietly costing them, and build marketing that flows.
Look out for a confirmation email to confirm you’re happy subscribe!
You’re probably already doing plenty—
Posting content. Writing emails. Running discovery calls.
But if your pipeline still feels unpredictable, or your team stretched thin, the problem might not be your tactics.
It’s the flow underneath them.
ALIGN is our free, practical email course that teaches you how to map your real customer journey, align your marketing with your sales rhythm, and uncover the small fixes that unlock smarter, more sustainable growth.
What you’ll learn:
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How to map your customer journey for your most important stakeholders so you can easily spot gabs, shorten sales cycles and improve your customer experience
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How to step into your customer’s shoes at each journey stage, so you can create messaging and experiences that reflect what they actually need—not just what you want them to do next.
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How to align your internal systems with the customer-facing experience so tools, processes and handovers support trust and flow instead of creating invisible friction or confusion.
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How can you align customer goals with business goals at every touchpoint so your content and calls to action move people forward and support your growth at the same time?
Who it’s for:
For marketers, comms leads, and strategy-minded founders in B2B service-based businesses.
You’ll get the most out of this course if you’re part of a team or organisation with at least 5–10 people, where marketing, sales, and delivery often sit across different roles (and don’t always talk to each other).
But even if you’re solo or wearing all the hats, there’s plenty here to help you work smarter, not harder—so your marketing feels less like guesswork and more like flow.
Includes a workbook to help you map your customer journey—and the same framework we use with clients to turn messy marketing into clear, confident strategy.
Why I made this course
Hi, I’m Alex—founder of Maybe Later.
I created ALIGN because it’s the framework I wish I’d had years ago.
Back when I was deep in tactical marketing work, leading campaigns, chasing KPIs, and trying to keep content consistent across fast-growing teams, I kept running into the same problem:
We had loads of activity. But no flow.
No shared view of the customer. No clear sense of how things connected, and no time to zoom out, because we were always reacting to what was urgent.
That didn’t just happen in one role. I saw it in scaling tech-for-good companies, purpose-led agencies, and overstretched comms teams with brilliant intentions and not enough space to think.
ALIGN is the tool I wish we’d had.
It’s practical, simple, and designed to help you see your customer journey clearly, so you can make better decisions, not just more content.
I hope it helps you get unstuck, slow down the chaos, and build a strategy that actually supports the way your business grows.
– Alex
Founder, Maybe Later