Email strategy and journeys that raise more — and teams love to run
We help charities and consultancies design smarter email strategies, build journeys, and run campaigns that raise money, nurture relationships, and give teams confidence in just 90 days.
Most teams treat email like a series of one-offs. A newsletter here. A campaign there.
The result?
Disconnected lists and messy data
Rushed, last-minute campaigns
Emails that don’t raise what they should
Teams who don’t feel confident pressing send
Sound familiar?
Email only works when it’s part of a strategy.
When every touchpoint builds trust, nurtures relationships, and moves people towards action.
That’s why we combine email strategy with journey-thinking. So you don’t just send more emails — you send the right ones, to the right people, at the right time.
We’ve helped 80+ organisations across the UK — from national charities to consultancies serving non-profits.
For Charities:
Raised £12,752 in one campaign after re-engaging 2,000 dormant supporters.
Delivered £15,000 through a summer appeal, even in a period of donor fatigue.
For Consultancies:
Turned a messy newsletter into a client-winning nurture sequence.
Improved open rates by 28.8% and achieved a 63% winback rate for Vision for Volunteering.
What we do
Workshops and coaching
Build confidence and capability so email doesn’t live in one person’s head.
CX and email strategy
Align your goals with an actionable roadmap.
Email audits
Spot quick wins and fix structural issues
Working with Alex at Maybe Later has been genuinely transformational for how effective our marketing is. Our marketing is now a wheel that turns people towards inquiring about our services. We’re in control of how quickly that wheel turns, so that if we have quieter months we can change our marketing to get more enquiries, and in busier months keep people warm until we have capacity. It's really exciting to be able to predict what's going to land and what's going to create customer action. Working with Alex is the best investment we’ve made at Fireside Fundraising.
Andy King, Fireside Fundraising
What Clients are Saying
We specialise in:
Charities → Under pressure to raise more with limited resources, sitting on underused lists that could work harder.
Consultancies → Looking to win and keep non-profit clients, but struggling with messy newsletters or unclear journeys.
Choose your path 👇
The Experience Edit
The newsletter for marketers who want their content to actually drive action — not just fill a calendar.
Expect no-nonsense, actionable advice every other week on:
→ marketing
→ automation
→ and experience design